Empathy. Brainstorms. Wild prototypes. Real customers. You'll spend eight weeks testing, prototyping and learning to build things people actually want.
Try the actual thing we do in class. Hit the button, get a wild prompt, and dump as many ideas as you can before the clock dies. Quantity first, judgment later.
Bring a problem you actually care about. Every single week you leave with something you made, something you tested, and something a real human told you to your face.
Rehearsed in studio, then performed in the wild with feedback from your crew and your professors.
Talk to strangers about their problems without pitching
Sit in the confusion long enough to find the real question
Make the idea real before you defend it
Prototype solutions in hours, not semesters
Design an experiment that can actually fail
Change your mind out loud when the evidence says so
Use AI as a thinking partner, not a homework machine
Zero-to-one product bets
Big impact, tiny budget
Redesigning how care feels
Rebuilding how learning works
Seats are capped so everyone gets studio time and real coaching. Registration closes when the room is full.